As a grassroot trying to excel in a digital world, having a social media presence will help you grow your audience base. If we look around, everything and everyone has a social media identity, and they spend a whole lot of time on the internet. for instance, right now as I am writing this article and when you will be reading this , we both are connected to the internet and looking at a mobile, computer, or tab’s screen. A report shows that an average person spends at least a day on the internet in a week. We are also part of that group. And most of the time spent online is on social media.

From this we can sense how crucial it is to have an exceptional social media presence for your organizations. Even if you haven’t optimized your social media presence, there is still time, and the benefits will be well worth the effort. There are many advantages to cultivating your brand on social media, including that it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new audiences, help you build authority, and drive traffic to your website. But Generally small grassroots and charity organizations overlook the importance of social media presence. So here are 5 ways through which you can uplift the social media presence of your organization.

Completing Your Social Profiles

It’s a simple yet essential tip: If your organizations profiles aren’t complete, they won’t be as effective as they should be. Each social media platform provides a different window of opportunity to show off your goals and your achievements – which are important and makes you look professional. In order to establish a compelling presence on various social media platforms, you have to leverage the different advantages of each.

Here's a few heads up about what to do on some top social media platforms:


It is the largest social media platform right now, and plenty of organizations miss out to make the most out of Facebook. They forget about the Facebook’s “about” section, where you can share information about what your organization does, who you are, what’s your goal, how to reach you etc. and most importantly your organizations whereabouts and websites.


It allows you to write a short and meaningful bio about your organization. You should be as expressive as you can with the limited words here so people can relate to you and your stories through less words. you should use relevant meaningful hashtags and a link to your organization’s website.


LinkedIn offers the most in-depth profile for your organization to make it look professional. Fill out every section as thoroughly as possible, and don’t forget to include awards, volunteer work, accomplishments, services, how to reach etc.

Setting Smart Goals

Without a proper goal, nothing can be accomplished, let alone a great social media presence. Being active on social media brings a number of benefits for your organizations, such as expanding your audience, increasing web traffic, gaining insights, feedback, questions etc. Just being active on social media will not bring all this if you don’t have a S.M.A.R.T plan. If you have goals and you know what you want to accomplish by when, everything will be easier for you

The SMART goals concept is a marketing technique that companies use these days in creating their marketing strategy or marketing goals. By setting goals that are specific, measurable, achievable, relevant, and time-bound, you will

Identifying and engaging with audience

There are millions of people on social media but not everyone is your audience. Not everyone will be interested in what you do, so you will have to target those who might be. Figuring out who those people are is very important because only with them you can engage. Once you have identified them, interacting with them is the key to be closer with them. You wouldn’t keep talking to someone who never returned your messages, right? Similarly audience won’t want to follow your organization on social media or interact with you if they get no response in return. That’s why it’s so important to actively engage with your audience on social media.
Social media platforms pay huge attention to engagements. The amount of engagement on your profile tells them whether people like your content or not based on that they show it to more or less people, so the more you engage the more you increase your social media presence.

Few tips on how you can optimize your social media engagement:

When you properly optimize your organizations profile and engagement, more people get to see your brand, thus improving your social presence.

Partnering with Influencers to gain credibility

One of the most unique yet efficient ways of gaining both trust and popularity is to partner with someone who is well known, respected and popular in the same industry of your organisation. Partnering with someone people trust, respect or like will improve the grasp credibility of your brand.

If the person is renowned and successful in his or her career, it reflects positively on your organization. So, asking a prominent guy in your industry to endorse you can be a great idea to boost your social media presence in a positive way. This will bring wonders for bringing popularity and credibility.

Things to keep in mind before partnering with an influencer:

Paying attention to trending things

In the world of social media, no one can ever take your place as long as you are maintaining relevancy every day. To stay relevant, you have to keep up with the latest trending topics, and deliver content on those. Leveraging trends will bring your organization’s social media accounts in front of a lot of users who never knew about your business before and might even turn into your biggest asset.

Staying on top of trending things is not that hard. You can see the top trending hashtags on various social networks and get an idea. Identify the hashtags that you can use in your contents to get more views.

Apart from this, here are a few tips on how you can use trends in favor of your social media growth: