Create the perfect content for your charity

Every once in a while, we come across websites with such good contents that it gets our interest right away. Content is the most powerful medium through which a non-profit can connect to its audience. By articulating your story in simple words, a good content can get more people and make them stay on the website. And that is why content marketing is now a core part of almost any well-known brand’s marketing strategy.

Yet we often see this approach being overlooked by non-profit organisations. They are mostly unaware or have this feeling that a lot of stigmas are attached to doing any sort of marketing for the website. So, they don’t do it at all, let alone focusing on good content.

However, this shouldn’t be the case. Great content creates your own practical image for the audience. It conveys your messages and goals to your target audience, which would result in more engagement with your charity and cause. If used correctly, it often changes the public perception of your non-profit, which goes ultimately goes a long way.
Now that we know how important good content is for a non-profit’s website as well, let’s check out the things you should keep in mind to make the perfect content for your charity organisation.

Create Original Content

You can either put in the time and work required to create great content or take the easy path and copy it from some other’s website – a path that ultimately will get you nowhere.

Unique and Specific Value Proposition

Your website should answer the why and how of your charity, explaining how your services and process provide value to the community.

Follow the “inverted pyramid” model

People on the web have short attention spans and they make the call whether your site has the information they need or not within seconds.


Make text scannable yet heartwarming

Once you are done with putting the most important information up top, you have to make your sure texts are easy to scan through.

Articulate more with less words

Now to attract people emotionally, don’t go writing stories all over the websites and as much as you want. You have to articulate more with less words.

Auditing Website Contents

Since you are reading this article, you obviously have a website for your charity, which’s contents are a bit messed up and failing to reach audience. If that’s the case, what you should ...

Audience Based Content

First of all, before writing a content you should always keep in mind that, contents should always be about what your audience wants to know, wants to read and might be looking for.


Write Convincing and Credible web copy

Always put on the time and effort so your texts inform, educates and guides your audiences about your goals and causes. Share contents about your

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