Follow the “inverted pyramid” model
People on the web have short attention spans and they make the call whether your site has the information they need or not within seconds. So, structuring your content like an upside-down pyramid or cone helps a lot here. In this way, the most important messages go at the top and gradually you can drill down to the more specific sub sections and information.
When someone gets the necessary informations at the very top while surfing through the website, they get the idea that this website has a lot more to share and they look for more. So, putting all your contents on the website according to the inverted pyramid is immensely crucial.