Make text scannable yet heartwarming
Once you are done with putting the most important information up top, you have to make your sure texts are easy to scan through. Most web readers scan the page to find the specific information they are looking for. If they don’t find it easily, the move on to the next.
Now what can stop them from doing so is when you tell the stories of your non-profit in a way it touches their heart. Guess who’s heartless enough to scan through a heartfelt story. So, because of that story your website will be read. And if they can connect emotionally, they will be willing to work with you with more enthusiasm than anyone else.